10 Practical Tips to save money on Google Adwords PPC Campaign

10 Practical tips for Google Adwords PPC Campaign:

1. Never Believe Google’s Default settings - Create everything manual with proper keyword research.
2. Content Network - Sometimes Good & Sometimes Bad - If you to create brand awareness then this is best method but if you want to sale something then dont use “content network”.
3. Geo location - Target precisely - Dont target too broad areas only target specific countries or cities.
4. Do lot of experiment with ad copy and keywords with limited budgets
5. Stop running Campaign on Sunday.
6. Use Long tail keywords - Keep away from generic keywords
7. For ad matching use phrase march or exact match dont use broad match
8. Must use negative Keywords
9. Make your Landing page relevant to Ad copy or Campaign
10. If you are selling something use price in ad copy it helps to get less click and more conversion