5 tips for getting effective backlinks

5 tips for getting effective backlinks

You must be wondering that why your site is not getting the pr at all and some sites have lots of green juice their page rank bar. The reason is simple: you may have thousands of links pointing at your site but how effective they are, determines the final page rank reward for your efforts.

As I have mentioned in an article here that not all links are not good. Some are good and some are bad. If I say it in more specific terms, good links can be further categorized between effective and not so effective links.

Effective link is a backlink to your site with a potential to contribute in your search engine ranking, and to some extent in traffic statistics. In simple words, if a link got your website lots of traffic or some page rank, it’s effective.

Following are few tips that can help you to build effective backlinks to your site

Prefer relevancy over page rank

Different search engines measure the relevancy factor at different levels but this the number one factor for building effective backlinks. Google in particular is gradually trying to move away from the page rank and concentrating on relevancy of content.

But that doesn’t mean that you should link to every site that is relevant to your niche. Get backlinks from sites with unique and quality content. The frequency at which they upate their content is very important as well.

Varying anchor text

Using your keywords as anchor text is a great way of promoting your link for your search keywords. But having the same keywords for ever link you build seem somewhat un-natural to search engines and may cause the red alert for your site.


The best way to avoid any unwanted results, varying level of related keywords should be used. In the natural circumstances people tend to link a site with a wide variety of anchor text. For example to link back to linksleader.net people may use the following anchor text

Linksleader.net
Links leader
Link building blog
Link building strategies
Building backlinks
Backlink blog
Link building articles

Consistent URL structure

From the point of view of search engines, the URLs
http://www.domain.com and http://domain.com are two different urls. Always try to stick with one url structure. The recommended choice would be using www.domain.com for building all backlinks to your site. To be on safe side, you can use the re-direction from domain.com to www.domain.com .

Link deep

Don’t just link to your home page. Whenever you can, go for deep linking and link back to the important pages of your site as well to improve the user access to these areas of your website.

Number of outbound links

I’m discussing this point in the last because it’s one of the most important factors to consider before actually getting a backlink.

Page rank of any webpage is equally divided among the all outbound links it has. That means more outbound links a web page have, more participants will share its page rank. It is suggested by experts that one should consider a webpage for getting a back link, if it has less than 20 outbound links. Fewer outbound links, more value a link carries.