7 Reasons Why You Don’t Need SEO

All you SEO fans get ready for a bumpy ride, this is going to be one lean mean rootin’ tootin’ SEO hatin’ post! You don’t really need SEO and you certainly don’t ever really need to pay for it - it’s all just smoke and utterly unconvincing mirrors. When it comes down to it, you need SEO about as much as a man needs nipples.

SEO shouldn’t be an industry, it shouldnt even be a business, it should be a standard. Google should release documentation telling the public what things will help them get ranked, and as such it should be public knowledge. The best sites will always shine through because they are the best sites and deserve to rank highly.

Here are 7 genuine reasons why you don’t need SEO

1. You don’t need ‘link building’, you need great content which people want to link to all by themselves.

Stop creating spam (you know what I’m talking about!) and add to your site with some decent relevant content. Do you honesty think that top ranking sites do so well because they spam links everywhere? Think about that.

2. You don’t need ‘content optimisation’, you need a great writer for all your site’s copy. (a copy writer)

So a user finds your site because your page copy is full of bold keywords, then what? I’ll tell you then what, your bounce rate goes through the roof is what - what’s the use of ranking highly if no one wants to read your spammy content? Write for users not for search engines and chances are that you’ll get linked to (see above) and your content will still be relevant to search engines!

3. You don’t need ‘viral content creation’, you need a head of marketing who’s read Seth Godin’s ‘Purple Cow’

For anyone who hasn’t read Seth Godin’s ‘Purple Cow’ - Go any buy it, it’ll change your entire outlook on running a website and any business. For anyone who’s already read it, you know exactly what I’m talking about.

4. You don’t need ‘internal link analysis’, you need a web designer who codes your navigation right the first time.

You shouldn’t need to pay someone to convert your navigation from javascript to html and css… you should have it done right the first time! and if it’s not done right, get your developer to go back and damn well fix it!

5. You don’t need ’server side rewrites for keyword optimisation’, you need a web developer who knows his stuff and understand what will work best for the end user.

Again, server side rewrites are pretty standard these days, they should be implemented up-front during the site build. Not afterwards at double the price by some snooty SEO company who claim to be greater than the earth itself and God’s gift to Google.

6. You don’t need ‘alt attribute and header tag implementation’, you need a web designer who codes semantic markup and adheres to modern web standards.

This is such an easy one! You don’t actually even need a web designer (though it helps) you can pretty easily go through an site an add alt attributes to the images, once again, it isn’t specialist work - don’t let anyone tell you otherwise!

7. You don’t need ‘landing pages’, you need enough content on all your existing pages to talk about all the different aspects of your industry.

Anyone who tell’s you that you need ‘landing pages’ is talking nonsense - what you need is an in depth website with lots of content! How? Start a blog! Write on it every day and you’ll soon have lots of fresh content for search engines to crawl.. trust me, it’s easy.