People with similar demographic and psychographic profiles have a tendency to cluster together in the same geographic areas. Companies do the same. Most brokerage houses are in the same part of town. Many cities have a restaurant row, as well as an auto row, and the financial community will most likely be within the same 5-block radius. Using SIC Codes, carefully combed to select the demographics, geographics, and even psychographics will help you identify these cluster groups of businesses you need to target More importantly it will help you differentiate between the "mom and pop' outfits and the Fortune 500 businesses in the area. This will help you select the right audience to target.
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