Product Based Customer Focus,

Begin evaluating every product development, product extension, product enhancement, and product revision activity in terms of actual customer purchases those activities will create. If you are developing new products without a precise linkage into the purchase potential of the customer, why are you wasting time, talent, energy and resources to develop something that you aren't even sure customers want? A product is only a product when many people are lining up to buy it; until then it is only a risk. Every activity in product development must begin and end with live customer experience, input, and design assistance. You cannot even begin to think about a new product until your customer base tells you what the product is, how it is to be positioned, priced, packaged, and delivered.