Use Cross-Overs With Other Companies, by Robert Imbraile

Maybe you don’t pay enough attention to this powerful marketing technique. It is so simple, many companies just don’t put any faith into its true power. The idea is to work with other companies to offer each other’s products and services to each other’s customers. It’s reciprocal and it is profitable for BOTH companies. Here’s how it works.

In the case of my consulting practice, I often approach some of my lawyer clients and ask them to send a letter on their letterhead to their business clients telling them of my services and how my services have helped them grow their law practice. The letter offers a free hour of consulting to the clients “on the house” or compliments of the lawyer who is sending the letter. You would not believe the response to such a letter!

As a retailer, you could do the same thing with other retailers. You might offer all patrons of a local restaurant a voucher for 10% off their next purchase at your store. In return, you might offer your customers a voucher for one free drink, of half off the regular cost of a dinner at the restaurant you are reciprocating with. Both companies win, and there is little or no money involved!