Profitable Catalog Marketing On The Internet

A few ideas on how to more effectively market your catalog online.

Shopping Portals
There are a host of opportunities for you to explore from the major sites like Yahoo and Excite to catalog request domains to online shopping malls. You can place banner ads, and you can experiment with keyword buys.

E-mail Marketing
This is one of the most awesome vehicles you can employ. People are in a different mindset when they read through their e-mail and you can use this to push individuals to your particular site. Test multiple offers, personalization techniques, and creative approaches.

Loyalty Programs
Develop a profile of each registrant and then provide offers tailored to these interests. Have a strong offer, good creative and pinpoint targeting.

Affiliate Programs
Round out your offering for incremental value. If you have a site selling cigars you might want to feature a link where they can buy a book on cigars, as long as you keep a percentage of the sale from the books they purchase.

Technology
Consider using all the technological tools available to enhance the experience for your customers. Explore the possibilities of using Flash, audio, video, multimedia e-mails and more.