Full Circle Strategy Improves Profit,

The basic principle is that best prospects will always closely resemble your best customers. The best place to start is to analyze your customer base and determine key traits held in common by your top customers. Consider business demographic elements such as industry, size, and location. Then use this information to find prospects who look just like your top customers' profile. Once the target market is defined, start planning the campaign and developing a marketing offer that is customized to meet your target audience. Once these steps are completed, it's time to execute the plan by obtaining lists, designing mailing pieces, queuing telemarketing calls, qualifying leads, and making sales calls. Tracking the results from every campaign will help improve the results for future campaigns and further ROI. The end result of full-circle marketing is measurable. By analyzing and planning first and executing and tracking later marketers can hone selling strategies and maximize marketing dollars.