Only Seconds To Impact

Creating an exhibit that makes an impression and that has stopping power is achieved via two important ingredients: booth structure and exhibit graphics. A booth's structure should always complement companies' marketing messages or be indicative of a particular industry. The booth's construction and layout also should be designed to direct traffic flow to the exhibitor's advantage. Does the exhibit utilize color to maneuver traffic to specific areas? Exhibit graphics are a great way to introduce a company's overall marketing campaign, highlight distinct brands while maintaining a cohesive theme, tell a story or explain a process. Re-purposing exhibit graphics for a variety of applications will establish continuity and consistency in an exhibitor's message-key elements to successful branding.