Know Thy Product & Prospect

Do you know what you are selling? That is to say, are you familiar describing it to a customer, in user's terms, in intimate detail? Some marketers make the mistake of describing products or services from the point of the view of the person designing or testing them. Use simple every day language to make a compelling firsthand assessment of the item or program in question.

Try to learn as much as you possibly can about the product or service you are offering. If it is all-possible try to use it in exactly the same way a customer would. When you speak from firsthand experience about the items you are trying to sell, it is much easier to make statements you know you can stand behind. Knowing both your product and prospect will help you make sales.