Points To Remember About Offers,

Here are a few points to remember when you're creating your next direct marketing offer.

•In traffic-building programs and when generating leads, sell the offer, not your product or service.

•In mail order you must sell the product first, with an offer as an extra benefit.

•The closer your offer relates to your product or service, the higher the quality of your response.

•The broader the appeal of your offer, the more action you will generate.

•Realize the importance of ego. Personalize.

•Your offer must be restated prominently on the order form or response device.

•Note your offer, the higher the response rate.

•Test offers only if your product or service will be the same next time.

•The way you state your offer can be as important as the offer itself.

•Make sure you have included all the true costs of your offer (handling, packaging, postage).

•Know your audience before you select your offer.